Lamborghini

“With Italy, For Italy”

Made in assignment for Lamborghini

2020

In July 2020, Lamborghini launched the "With Italy, For Italy" photography project as a declaration of love for our country, aiming to support its promotion after the Covid-19 emergency. For this task, Lamborghini selected twenty of Italy's most talented photographers, asking them to capture the beauty, uniqueness, and excellence of the twenty Italian regions through their own visual language.

The project's goal was to highlight the invaluable heritage of treasures that Italy holds. Each artist was tasked with interpreting a Lamborghini car through their unique sensibility and vision, creating images that could celebrate the country's unparalleled beauty—its art, history, and architectural and natural wonders. At the same time, the photographs were meant to showcase the distinctive features of the assigned car, an expression of innovation, aesthetic research, and a commitment to excellence, all deeply rooted in Lamborghini’s DNA.

INSIDE MY VISION

I am honored to have been selected by Lamborghini among the twenty photographers tasked with interpreting the relationship between the brand and Italy, and to have had the opportunity to capture my home region: Umbria. For me, this region is not only the green heart of the country but also the place where I was born, an intimate and familiar horizon that, after years spent in South America, I was able to rediscover with a renewed perspective thanks to this project, which gave me the chance to return.

Raised immersed in the shadows and lights of Italian Neorealism, I learned a language that observes reality with rigor and without compromise, restoring dignity to marginalized lives and showing the naked truth of things. Years later, after moving to South America, I discovered a complementary but opposite narrative universe: Magical Realism, where the ordinary and the dreamlike coexist, and the poetic dimension is inseparable from the chronicle of life.

The concept for this work stems from the encounter between these two worlds, from the need to transform a personal experience into a space of creative tension. Neorealism becomes the tool to anchor the images to the concrete facts and the simple, everyday gestures of ordinary people, while Magical Realism opens the door to their symbolic and universal dimension, introducing the extraordinary element into the heart of the ordinary.

In this dialogue between reality and wonder, the Lamborghini is not merely a car; it becomes the unexpected, extraordinary, and almost visionary element. It is an icon of design and power that erupts into an Umbrian inland village, transforming an ordinary moment—like people leaving their homes or gathering in the piazza—into a suspended, poetic, and surreal experience. The choice of black and white amplifies this tension, giving the familiar scenes a different aura and transfiguring the contours of the ordinary, which thus becomes its quintessence, taking on an extraordinary meaning.

Ultimately, the photography is not just a testament, but also an evocation, a memory, and a form of resistance to a difficult period like the Covid-19 pandemic in Italy. It becomes a symbol of the meeting of worlds: the ancient silence of Umbria and the visionary force of innovation. What I present, therefore, is not just a visual project, but the result of a divided and recomposed biography: Italy and Latin America, the rigor of the real and the vertigo of the imaginary.

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BACKSTAGE

THE PHOTOGRAPHERS

The artistic direction of the project was entrusted to Stefano Guindani, a fashion and lifestyle photographer, who, along with Lamborghini, managed the scouting, selection, and briefing phases. The team brought together some of Italy's most established photographers: Piero Gemelli, Vincenzo Grillo, and Guido Taroni (fashion, streetstyle, and design); photojournalists Gabriele Micalizzi, Fulvio Bugani, and Alessandro Cinque; documentarians Gabriele Galimberti, Marco Casino, and Camilla Ferrari; social photographers Mattia Balsamini and Roselena Ramistella; architectural photography with Valentina Sommariva and art with Anna Di Prospero; car photographers Wolfango Spaccarelli and Davide De Martis; the world of music with Chiara Mirelli; contemporary digital languages with Simone Bramante and Marco Valmarana; and the emerging landscape photographer Alberto Selvestrel, symbolizing Lamborghini's commitment to new generations. The team was completed by the extraordinary participation of the great photojournalist Letizia Battaglia, who was commissioned to offer a special interpretation of her city, Palermo.

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